Dremel 2050™

Micro Rotary Tool

The Dremel 2050 is a micro-rotary tool for the craft / DIY / maker marketplace. The 2050 is a lightweight, precise, approachable tool for the in-home user.

The objective for this development was to gain market share in Japan, a country in which Bosch/Dremel was not a dominant player. The PlusD2 team worked directly with the Dremel European team to understand the market, latent needs, and establish product goals for development; including creating personas of the end-users with expressed expectations of compact precision. The visual design needed to be a safe, easily approachable and understandable tool, affordably priced within the Japanese competitive product landscape.

Using our competitive and cultural analysis, we created concepts to fit the visual and ergonomic needs of the user personas. With a focus on compact ergonomics, we created mock-ups for evaluation. Once selected we finalized the exterior details of the design. This new 2050 tool sits beyond the past style.

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