Swingline Optima Line™
Low-force manual, pliers & electrical staplers
The extensive Optima product line of staplers reinforces the ACCO visual brand language across a variety of product stapling categories, including manual, plier, and electric staplers. Offering a product line that covers a variety of offices needs, from the small independent consulting firm to the large multinational corporation.
Our team worked directly with the internal ACCO design and engineering teams to bring this concept to realization. Our team studied and implemented the ergonomic factors to aid users interaction – comfort is of utmost importance. This compact stapler delivers powerful stapling performance with the benefit of low force operation and a cushion grip for easy, comfortable handheld use. It is sized to fit perfectly in the palm of your hand, feels sturdy, and firmly clinches to securely fasten up to 40 sheets at once.
The success of the ergonomic, functional and aesthetic implementation of this iconic design, in collaboration with the ACCO team, allowed us to implement this brand language into a family of products.