Product Design & Development
Product design is the multi-disciplinary profession that integrates function, aesthetics, engineering, human factors, marketing and economies of production to create appropriate and progressive design solutions. Industrial design includes the creation of digital user-interaction and product graphics that are communicative, easy to navigate and consistent with the product’s image within its intended market and the client’s brand. Prodcut design acts as the catalyst between marketing, engineering and production, resulting in reduced time to market.
User-Centered Design Research
User-Centered Design Research utilizes expertise from diverse fields such as ethnography, strategic product planning, marketing, psychology and human factors engineering. Research identifies latent needs, present and future trends, attempts to uncover insights, understand behavior, analyze the competition, gather pertinent ergonomic data, conduct usability protocols to test and validate concepts, as well as develop safety guidelines and perform patent searches. Design research aims to focus the programs’ objectives and may reveal opportunities for innovation, increasing a product’s functionality, aesthetic and potential market value.
Ethnographic field research
Strategic product planning
Competitive product analysis
User profiles / personas
BFS (Benefits – Features – Specifications)
Ergonomics / human factors
Materials & processes
The Necessity of Design
In the current era of product proliferation, niche marketing and increasingly global competition, well-designed and engineered products can mean the difference between success and failure.
Our team goes beyond merely creating attractive products that tell a compelling story. Successful product/system design is based upon a thorough understanding of human needs, market trends, breakthrough technology, sustainability and controlled manufacturing costs. The goal of managing this process is to maximize profits and minimize risk, always being mindful of the triple bottom line – people, profit, planet. The end result is the creation of products that are thoughtful, cost-effective, innovative and marketable.
Digital Product Validation
Our digital marketing team works with corporations to validate future product ideas online prior to release. This service enables you to save time energy and budget in your development process.
In addition, this service can built pre-release buzz, generate tangible marketing assets for your company, and most importantly validate your products existence in the marketplace.
Design to Production
Design and engineering is intimately involved in the ground up development of products from concept generation, through ‘proof of concept,’ to technical documentation and assessing feasibility. Solid industrial design pre-engineering conceives of and analyzes mechanical concepts, manufacturing methods, assembly techniques, tooling and material applications. Utilizing CAD, our team will prepare detailed documentation ready for final production engineering. From a foundation built upon solid design research and innovative industrial design, design engineering offers value-added piece-part design and cost-effective manufacturing solutions.
Industrial Design plays the central role in product planning, conceptual design, detailed design development melding human interaction with the device, as well as the catalyst for interface with engineering, model and prototype fabrication through to final production consultation.